technology

Google is a public corporation, traded on the NASDAQ stock exchange. Google primarily earns revenue from advertising related to its Internet products, which include:

• Search
• E-Mail
• Online Maps
• Productivity Tools
• Social Networking
• Video

The dot-com crash of 2001 taught us that the usual methods of analyzing business still apply to technology companies, although possibly not quite in the usual ways. While we convinced ourselves for a period of years that profits didn't matter and that monetization could be "worked out," we eventually realized that business plans still needed to be solid and have an end goal. Technology for technology's sake was a path to doom.